Go Chippewa County
Natural Beauty. Local Charm.
Chippewa County knows they have something special in their area of Wisconsin. And now the inspiring scenery of the area, the exciting events, and the welcoming communities are easy to find for tourists looking for natural beauty and local charm.
~ Jackie Boos
The Brand
This website captures the spirit and highlights the charms that visitors to Chippewa County can discover. The tone is confident, playful, curious, fun, friendly, welcoming, and inclusive.
When developing this brand and website design we used beautiful photography and engaging descriptions to convey these tones. The end result is a showcase of a vibrant local culture and awe-inspiring natural attractions.
To enhance this feeling we used a simple Graycliff font reminiscent of camp signage, with a respectful nod to Native influences, creating a playful, inviting motif. Throughout the website design we used a deep blue-green tone paired with a striking golden brown to pull out the hues from both the outdoor beauty and local personality.
We are grateful to have had the opportunity to amplify the amazing attributes of Chippewa County through our stepwise discovery and selection process. We all want to visit Chippewa County now!
