How Press Releases Can Grow Your Business
It’s simple math, really. More eyeballs on your business = more customers and money in your bank account. (Yeah, yeah, we know. That’s not even a full equation. Work with us here.)
But really, having the right marketing strategies gets the word out about your awesome business and how you serve people. There are multiple ways to market your business, of course. But a hot one right now is using press releases.
What is a Press Release?
It’s an official statement issued to media outlets providing information about a specific event, product, service, or announcement. It is a spectacular way for businesses to communicate with the media and the public. Typically written in a factual manner, press releases cover key details such as who, what, when, where, and why. And they’re concise! No long, flowery details necessary.
The primary goal of a press release is to generate media coverage and public awareness. They’re often used to announce newsworthy developments, such as product or service launches, company achievements, events, celebrations, or important milestones. You can distribute a press release through various channels, including newswire services, email, your social media, and your business’s website.
To be effective, your press releases needs to be well written, clear, and provide journalists with the information they need to create news stories. They serve as a valuable tool for marketing efforts, helping businesses get the word out about the topic.
A Successful Press Release
Recently, Elevate5 wrote and distributed a press release for one of our clients, Big Spirit Inc. Big Spirit is a full-service marketing agency that serves several tribal and Native American non-profits, organizations, and initiatives around the country.
The month the press release hit the media outlets, Big Spirit saw a jump in the average time visitors spent on their website. The average time people spent looking at their website went from 1:57 the previous month to over 3 minutes! What a win!
Their press release appeared in major newswires, search engines, and social media such as Google News, AP News, United States Newswire, Facebook, X (formerly Twitter), Google, and Yahoo.
The press release not only reached the “big guys,” but it also reached more regional media like Minnesota Culture Guide and North Star State News.
The distribution of press releases is based not only on location but also on topic. This means Big Spirit’s press release also went to Small Business World Journal, The Entrepreneurship Reporter, Advertising Industry Review, and World of Culture Times.
As you can see, Elevate5 covered all the bases with this juicy marketing superstar of content.
Tell Me More!
Yes, press releases get your company information in the hands of thousands (maybe millions) of strangers. They can also help you once again get in front of people who already know about you. You can share your press release with your own social media followers, on your website, and within your email list.
Interested in getting your press release out into the world, but you don’t have a journalistic background? No worries! At Elevate5, we’ve got you! We can not only write your press release, but distribute it for you.