A website is a powerful tool for establishing a speaker’s brand, showcasing their expertise, and building credibility. An effective online presence can help you establish yourself as a thought leader, build your personal brand, and expand your reach. Increased visibility catalyzes higher revenue as your target audience is drawn to you, engages with you, and books you for their events.
First, you must know just how to create those powerful results on your website! To that end, there are five must-haves for your speaker website to help you attract and book bigger and better stages.
A Clear and Concise Description of Your Speaking Topics
The description of your expertise and speaking topics should be prominently displayed and clearly presented on your website. This will help potential clients and speaker’s agents to understand what you offer to an audience, as well as the types of events for which your information is best suited. It’s important to be clear and concise, as well as to highlight your strengths and unique selling points. While you want to get across the depth of what you share, you also need to navigate doing so in a powerfully concise manner.
A List of Past Speaking Engagements, Events, and Testimonials from Previous Clients
This point is all about social proof of your experience, as well as your alignment and influence with your prior clients. A list of past speaking engagements and events the speaker has participated in can provide potential clients with a sense of the speaker’s experience and credibility. And don’t forget that photos and videos are great tools for highlighting your unique strengths. Your website viewer will be more moved by an image of you speaking in front of a large audience, versus you simply stating, ‘I serve large events and audiences.’ Also, don’t forget to use testimonials from previous clients to build trust and demonstrate the results that you create for your audience.
Professional Website Design and Branding
While the words on your website matter, the design and branding are equally important. Website visitors make a judgment on your authority as a speaker within seconds of first viewing it, usually based on the overall style and imagery on your site. You want your site to be as professional as possible so that you are effectively capturing the attention of next-level clients and event producers. Conversely, if your site appears to be that of an inexperienced speaker, you’ll find that the trust and expectation of your results are greatly diminished, based solely on the appearance and presentation of your brand and website.
A Video Reel
A video reel is an essential component of a speaker’s website. It allows potential clients to actually see and experience you in action. This will help them get a sense of your stage presence, as well as your presentation style and delivery. The reel should be high-quality and professionally created to ensure that it is an effective vehicle to showcase your skills and expertise at the highest level. A professionally curated reel will create multiple times your investment on return by aiding you in getting tapped and selected for larger, more prominent stages.
A Means of Easy Contact
It’s important to make it easy for potential clients to contact you to book or inquire about your services for their event. There should be multiple invitations to contact you on your website, including a simple contact form, email, and mobile for a phone call or text. The entire purpose of your website is to educate the viewer, pique their interest, and invite further conversation so that you can engage with them to serve their needs. Your website is a powerful conduit to book warm, highly aligned leads into your potential client calendar.
By including these key components on your speaker website, you can expect to attract new clients looking to book larger and more-high profile stages. Further, as you grow and continue to update your site with new images, videos, client affiliations, and refined content you can expect to be invited to larger and larger stages as you grow. By investing in a high-quality website and establishing yourself as an authority in your field, you can take your speaking career to the next level and beyond.