You can captivate the right people into your business by creating a client attraction sequence that works and feels right! Create a simple sequence that works for you comes from a genuine place, adds immense value, and gives them no reason NOT to work with you. Here’s how you do it!
This process starts by building awareness around your business, product, and service. Whether it’s in-person, speaking from a stage, virtually, or word-of-mouth, you connect with people every day. Making the connection with someone genuinely interested in your product or service positively generates awareness.
- Build Know-Like-Trust
Build know-like-trust with your client in a relational way that makes sense for your business and theirs. Offer something of value at no cost that proves you’re the expert in your field. This is an opportunity to build respect, trust, and a relationship that allows the next step to be a no-brainer for them.
Free Offer Ideas:
- Posted Resources page
- article that you’ve written, and they’ve read
- Reasonable Point-of-Entry
Offer value at a reasonable cost (typically 5-10% of your platinum service) that’s jam-packed with value for them to get started with you. This creates an opportunity to get to know them and serve them in the way that only you do, giving them a taste of the value that only you bring to the table. It also does the inverse! If someone isn’t willing to pay the reasonable fee, they probably aren’t the right fit for your business, and you’re able to find that out early in the process rather than later.
Reasonable Point-of-Entry Ideas:
- Video Series
- Mastermind Group
- Audio Course
- Invite them into your Signature Service
This is when you really shine! You’re creating MASSIVE outcomes for your clients and it’s time to invite them to work with you in a fuller and richer capacity! This is when it’s ideal to offer your signature service, AKA, your high-end offering. When you are able to connect with them personally (one-on-one or in a small group setting) and deliver on exactly what you’re known for, there’s no reason they wouldn’t work with you.
At this point, they’re comfortable saying YES, and also, they’ve been vetted themselves. There’s no pressure to act, they are set up with the intention to continue, and it would be more work to start over with someone else.
It is possible to create a process that’s authentic to you and your business, genuine to your target market, and creates the exact business opportunity you want.
Imagine the kind of growth your business would encounter.
If you’re interested in creating a process that works, contact us today. We’d love to get to know your business and create a strategy that works for you… it’s kind of our jam!