Your Brand is SO Much More than a Logo
Do you find yourself overwhelmed when it comes to determining your own brand? Are you unsure of where to start?
You’re in the right place! Everything we are about to share is leading us to that ultimate goal of a clear, authentic, powerful brand… and truly you can’t have one without all three. We want to help you put the HEART into your branding.
Your Heart-Centered Purpose
Your why, gifts, story, and purpose are what makes you, YOU. Not only is this key for inner peace and satisfaction, but it is also key to the ultimate success of your business.
- Determine Your Why – Why do you do what you do each day?
Serve EXCELLENT Folks
Who you serve matters. Deeply. Yes, you have heard it already. We know. But we request you dive in this topic once again with a renewed mind and fresh perspective.
Deliver what you love, to people you love working with, in a manner that highlights your gifts and abilities.
- Find your Target Market – Why do you love working with your ideal client? What makes them different from other clients you’ve worked with before?
Your Authentic Voice & Message
The story you tell about your brand is the single, most influential, and effective way in which to move someone previously unaware of your business to aware, engaged, and interested.
- Find your Voice – Start making a list of words or phrases that you regularly use. This way when you’re working on using your voice.
Craft Relevant Visuals
Your brand visuals quickly tell the style, mood, and quality of your brand. Your written story deepens that message with detail and depth. To have a consistent, authentic, and powerful brand both your visuals and your messaging must be telling the same story with the same tone to the same folks.
- Branded Photos – Invest in some brand photos that capture your personality and fully reflect your brand.
When you look to authentically serve your ideal potential clients in a manner that both nurture their needs and builds trust, you can begin to enjoy a trust funnel sequence that works hard to attract, engage and powerfully enroll new clients… even while you’re NOT working!
- Provide Value at No-Cost – First determine what you’re going to give them that offers value, builds trust, and determines you as the expert.
See?! Your brand is so much more than just a logo. Each of these steps are key components of what your brand is. We hope you’ve started to dive into the HEART of your brand!
If you’d like to dive deeper to fully understand your brand, sign up for our Brand Strategy Workshop waiting list!